[vc_row][vc_column][vc_column_text]Tim Cook, Apple’s CEO, stated in an interview with the Australian Financial Review that his day begins at 4:00 a.m. every day.
Cook’s explanation for why he begins his day that early may be the best I’ve heard thus far:
I do that because I can control the morning better than the evening and through the day. Things happen through the day that kind of blow you off course. The morning is yours. Or should I say, the early morning is yours.
What does Cook do in the early morning hours? There are two points worth noting. To begin, the more critical fact is that Cook follows a specific routine. He rises early, but with a purpose.
That means that for Apple’s CEO, his morning begins with reading customer emails.”I cannot read all of them,” Cook said. “I’d not admit to doing that. But I read an extraordinary number of them. It keeps my hands on the pulse of what customers are feeling and thinking and doing.”
Additionally, Cook stated that exercising is a part of his morning routine. “I go to the gym and work out for an hour because it keeps my stress at bay,” he said.
Maybe more important, “I’m off-grid for that period,” he said. “And I am religious about doing that regardless of what’s going on at the time.”
Both of those are excellent examples, but I believe the most important lesson is to use this time for whatever you won’t have time for the rest of the day. If that means reading email, then go ahead and do so. If that means listening to a podcast while taking a walk, go for it.
By the way, you do not have to be the CEO of a $2 trillion company to reap the benefits of increased morning productivity. Are there productive individuals who do not rise early? Sure. Every rule has an exception.
Additionally, it is possible that many of them experience significantly more friction in their daily work as a result of having less control over their time. One could argue that rising earlier would make their lives easier.
You are not required to rise as early as Tim Cook, but you may be surprised at how much more productive you are if you rise even an hour or two earlier than you currently do.